It’s an exciting time for casino company PlayOJO. They’ve recently launched their new
‘It’s Alive!’ marketing campaign in the UK. The campaign has the aim of publicising their live casino and gameshows available on the SkillOnNet brand.
Movie buffs may well instantly tell you that quote comes from ‘Frankenstein’ when his creation comes to life. The new PlayOJO TV commercial has echoes of that thrilling scene.
We see a group of scientists (all crazy of course) reviving some monsters. Rather than going on a rampage, they are eager to start playing the games at the PlayOJO live casino. Then they’re off to the CGI gaming environment for even more fun.
It’s not just monsters who love playing at digital casinos, especially the live section. We may love going to land-based casinos but sometimes a night in is needed. Online casinos now give us the opportunity to stay at home and have a great time. A live casino is the closest you’ll get to the experience you get at your local bricks and mortar casino.
The CMO of PlayOJO is Peter Bennett and he’s excited about what the online company has to offer their customers. He said that their aim is to make PlayOJO “the first choice for players looking to enjoy the thrill and excitement of a live casino experience online.”
The CMO added that he’s “very excited” to see the company launch their new campaign which is “showcasing the fun and vibrancy of our live casino product.”
In recent years the brand has become well known for their advertising campaigns. Last September saw them win the Best Use of Social Media for Entertainment Award for their ‘Safe Bets’ campaign.
Sky, Now TV and Netflix were also in the running for that honour at the Social Media Awards but it was OJO who came out on top. Their campaign was a tad controversial but that’s not always a problem if you’re trying to grab people’s attention.
The online casino’s video featured Olivia Bowen who had become well known after appearing on ‘Love Island. It was a parody of the rather embarrassing sex education videos of the 1970s and 90s. Rather than talking about sex though, the subject was how to practise safer gambling.
While the video had a humorous side to it, the issues covered were extremely serious. The video showcased the SkillOnNet brand’s deposit limit options, it’s take a break functionality and an assistant available to help 24/7.
Peter Bennett stressed that promoting “responsible and safer gaming” is something that the gambling site is “striving to lead the pack on.” Ensuring that their customers are safe while gambling is “at the forefront of everything we do as a business.”
Some casinos have been criticised for allowing customers to stake amounts they can’t afford. Imposing deposit limits is a good way of preventing this problem. Allowing players who are concerned about their gambling behaviour to take a break is also a good move. The same can be said of there being 24/7 help available for site members.
The recent UK Government White Paper on gambling reform included several measures aimed at online casinos. That was no surprise as the last Gambling Act came into force 18 years ago. The thought of being able to gamble all day and night at casinos simply wasn’t imaginable at the time.
With this being the case, the general view is that the current gambling legislation is outdated. Therefore new measures are needed to produce measures that are fit for the age of gambling on our laptops, tablets and mobile phones.
It’s believed that some of the proposed measures could affect the profits of the top online gambling websites in the UK such as listed at British Gambler, for example. This includes reducing the stake limits on slot and video games. There are also stricter affordability checks proposed. These will be to ensure that players can afford what they are spending and losing at online casinos. Those in the UK gambling industry have said that some of the proposals are already being put into place. The advertising campaigns carried out by PlayOJO certainly show a willingness to protect their customers the best they can.
Read more: More Consultations Due on White Paper