Ready or not, here comes Artificial Intelligence, an impactful force sure to disrupt every industry it touches. For a long time, AI has been the item of futuristic films like Iron Man and The Avengers. Today, this technology is a reality accessible to most of the internet-connected population.
Artificial Intelligence has wedged its way into online gambling in recent years. A notable example is biometric identification, often used for faster and simpler logins and transactions. This feature is easy for online casinos to adopt since most Android and iOS devices already use fingerprint and face ID. The AI feature is quickly becoming a factor in ranking casinos againstcompetitors. While this tech has yet to catch up to the popularity of passwords featured in most casinos, it cements its place in the gambling industry’s future.
Read on for other ways the industry is expected to benefit online casinos:
Personalization. Artificial Intelligence can target gamblers intelligently
with machine learning models that run at a massive scale, providing real-time predictions of player behavior. In turn, casinos can retain clients over extended periods by recommending the right indulgences at the right time. The tech also reduces bonus leakage and intelligently targets audiences with match promotions, free spins, cashbacks, and loyalty rewards.
Responsible Gambling Promotion. Gambling addiction is a rising global crisis, and Artificial Intelligence provides solutions to help casinos and players prevent the problem. AI uses machine learning to track in-sessionbetting behaviors. The patterns are then compared against identified markers of harm, such as:
- Gambling for lengthy periods
- Canceled cooling off or self-exclusion periods
- Increasing bet amounts, even if the player keeps losing
- Using credit cards to funds accounts
Optimized Customized Customer Care. Artificial Intelligence is already widely used for live chat client care in most casinos. However, many of them are limited to chatbot answers, only capable of providing solutions to simple problems. Even when speaking to a human agent, they can lack the expertise and capacity to provide solutions. Eventually, AI will replace the bots and client care representatives.
Improved KYC Protocols. KYC (Know Your Customer) is a standard legal procedure in online casinos that verifies whether a play can access casino services. It prevents illegal activities like fraud and money laundering.Casinos usually request, at the bare minimum, a government-issued ID, driver’s license, passport, or bank statement for verification. With AI at the helm, KYC checks can be instant, making money transfers and real money gambling services immediately available to players.
